I help founders launch, grow and lead with clarity.
Starting, scaling, or leading a team: I'll help you pick the next move and skip the wasted months.
Founders I've teamed up with:
Kinza Azmat
Founder @ Chief Rebel
Todd Sullivan
CEO @ Flightfox
YC Alumni
Carlos Terol
Founder @ Good Ripple
MJ Amartaivan
COO @ Erxes
Lauren Sullivan
Staff PM @ EasyPost
YC Alumni
Owen Drury
Founder @ ODQS
Sahle Hashelit
Founder @ Tellos
YC Alumni
Austin Tindle
CEO @ Sorcerer
YC AlumniWhat I offer
Coaching programs
Ideal For:
Founders at any stage who are looking for direct guidance, accountability, and in-depth support.
It's a fit when:
You want to get a proven roadmap to growth TAILORED to your goals, with expert feedback and personalized coaching.
No BS Startup Guide
Ideal For:
Self-starters who want to advance at their own pace with a battle-tested playbook.
It's a fit when:
You want to access 10+ years of real-world startup insights and skip trial-and-error with actionable resources.
Trusted by executives and teams at
Client Wins
“With Farzad, we've been changing the way we market, strategize, and problem-solve for long-lasting solutions.”
Cambria Taylor
Real Estate Investor
“We’ve already started … seeing big wins and are on track for our best year ever. I highly recommend working with Farzad.”
Todd Sullivan
CEO @ Flightfox
“Farzad's got tons of valuable resources and knows how to get you on the right path to make your startup successful.”
Carlos Terol
Founder @ Good Ripple
“Farzad helps map out the challenges and get to clarity on a path forward... He has also helped bring our team closer together.”
Joe Rollinson
Founder @ Cartsave.io
“Finding Farzad was one of the greatest things... I’ve never worked with a mentor that can walk through your struggles with such clarity.”
Owen Drury
Founder @ ODQS
“Farzad's understanding of your current position and a way of explaining possible paths using mind maps is extremely helpful.”
Jakub Kulisa
Founder @ Parcel AI
Mentored 500+ founders
200+ detailed testimonials
Verified and reviewed by some of the world's top founders. Read 200+ verified reviews on GrowthMentor.
How it works.
No complex systems. No 100-page decks. Just a straight line from stuck to scaling. Three steps. Starts free.
Strategy Call
We get on a free 30-minute call and pinpoint what's holding your startup back. No pitch, no fluff. Just clarity you can use that day.
Find the Gap
We map the distance between where you are and where you need to be, then turn it into a prioritized plan you can actually run.
Execute the Plan
You get the battle-tested playbook and run it. I'm in your corner every week, holding the line until it works.
No BS Startup Founder
For
Idea-stage founders with no roadmap yet.
Validate the idea and launch a real business in 6 weeks.
What's inside
- Idea validation
- Launch roadmap
- Weekly 1-on-1 calls
- Foundational founder mindset
Growth Accelerator
For
Founders with revenue stuck at a plateau.
Find the channels that work and build a repeatable growth engine.
What's inside
- Revenue audit
- Positioning sprint
- Acquisition systems
- Daily Slack access
Leadership OS
For
Founders scaling a team who've become the bottleneck.
Lead with confidence and scale without burning out.
What's inside
- Everything in Growth Accelerator
- Decision-making frameworks
- Operating systems that scale
- 90-day leadership transformation
Recently updated
Most recent edits across the site, in date order.
Blog postCustomer Discovery Interview Questions That Get Receipts
Split the sourcing section into its own post and linked down to it.
The Raise Intensive
30 days of 1:1 work for pre-seed and seed founders raising $500k to $5M. We build the investor list, rewrite the deck, write the outreach, and run pitch reps. Money back if you don't have 10 investor meetings booked by day 30.
The Primal Trap.
Why your "Ape Brain" is sabotaging your startup leadership. Discover the biological reasons behind catastrophic decisions and how to fix them.
Discover the No BS Startup Guide.
The playbook to validate, launch, and scale your business without burning time or money on stuff that doesn’t work.
to 10+ years of insights.
I guarantee success, or your money back.
Two plain guarantees, and coaching starts with a free call. The risk sits with me before you spend a dollar.
100% Success Guarantee
If you’re not seeing the results you expected, I’ll continue working with you at no extra cost until you do.
30-Day Money-Back Guarantee
Within the first 30 days I’ll refund every penny. No awkward chats, no fine print.
From 3X founder to startup coach.
I’ve been where you are.
Farzad is a 3x founder, operator, and executive coach working at the intersection of leadership psychology, AI systems, and real-world company building.
After building teams at Nylas through a $140M Series C and launching four AI products generating over $1M in revenue, he now focuses on the uncomfortable truth: companies fail because of human behavior.
FAQ: I get asked these a lot
What does a startup coach actually do, and how is it different from a consultant? +
How much does startup coaching cost, and is it worth it? +
Which program is for me? +
I've spent $50k on an agency and have 0 users. Can you help? +
My team is burning out and I'm micromanaging everything. How do we fix it? +
How much time will this take? +
I'm raising a round. Can you help? +
What if I'm not ready for coaching? +
Psst... Grab these FREE guides
Pick one, work through it, and take the next step this week.
No BS Mini Course to validate your idea
5-day course gets you a proven roadmap to validate quickly.
Send me lesson #1Latest from
the Sauce.
You're Solving the Wrong Growth Barrier
Plateaued? Leads are up, but revenue is flat. Discover the three-barrier diagnostic to find what is actually choking your startup growth.
Why Startup Advice Fails (And What Actually Fixes Execution)
Most startup advice fails because you apply it to a system that can't execute. Fix your biological, psychological, and operational layers first.
Why Your Startup Strategy Isn't Working (It's Avoidance)
Your startup strategy isn't working because your nervous system runs the company. How to spot productivity theater and replace avoidance with action.
One email a week.
No fluff.
Every week I send founders one thing worth reading: a pattern I keep seeing in the field, a decision framework that actually works, or a mistake to avoid before it costs you three months.
- ✓ Real stories from founder calls, not recycled blog takes
- ✓ Short enough to read between meetings
- ✓ No guest posts, no sponsored content, no filler
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You’re invited to a free, value-packed 30-minute Strategy Session with me. No sales pitch. Just you and me, mapping out your next move.
- ✓ Pinpoint exact challenges holding you back.
- ✓ Map out clear, actionable steps.
- ✓ Uncover the simplest path to your goals.
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